How a Paint Company Lures You in With Their Color Wheel Display

Your average paint company knows that their most important advertising is done inside the Chester county Painter retail location. A brand’s paint color display (or color wheel) is its most useful tool to attract you to their paint. How can a paint company use an unique color wheel to lure you to their brand? The clear answer is easy… color. For centuries, advertisers have used bright, bold colors to focus the attention of customers on their brand. The ability of bright colors is evident in signs, logos, and almost every form of commercial marketing. This fact is common knowledge, and yet it still comes as a surprise to many people that paint businesses use these same tactics to draw your awareness of their line of paint colors inside every home improvement store.

Using the Sample Card to offer the Color Wheel

Of course, paint companies are a little sneakier than traditional marketers. Paint brands know that when you are up against an array of paint displays (such as in your local hardware/home improvement store), you are usually to focus your attention on the color wheel display that many attracts your eye. Considering that the marketers of paint brands understand the human (or perhaps, “animal”) attraction to bright colors, they discover how important it is to include bright, bold colors in their paint lines and place them front and center inside their displays. This is the best way to attract your attention to a paint company’s color wheel.

So how does a paint company accomplish this color hypnosis of potential customers? Well, it starts with the sample card. Have you ever noticed how the brightest, most saturated color sample cards are always the first row you see in a paint display? Well you guessed it… paint companies are playing with a loaded deck (of sample cards, that is)!

But a Bogus Sample Card Equals Bogus Paint Colors

Of course, you’ll find nothing wrong with stacking sample cards in the color wheel display so that the most attractive colors are the most visible. The problem occurs because so many of those bold, dramatic, “attractive” colors are basically useless as paint colors at home!

It’s funny, but most of the colors that a paint company puts in its line would never look good painted on any wall. The colors are 100% used to grab your attention when you’re perusing paint displays. Individuals are helplessly attracted to bright colors; they are much more eye-catching and far more interesting to our brains.

Sadly, not only are people more attracted to the paint color wheels because of these colors, but beginners may find one of these bright, saturated colors most attractive and end up choosing one as their new paint color. Unfortunately, for most of the reasons discussed above, those colors look ridiculous painted on walls.